Lowe's partners with Live Nation for loyalty member concert perks

Lowe's Companies Inc. (NYSE: LOW) announced a multi-year partnership with Live Nation Entertainment (NYSE: LYV) to provide exclusive live music experiences for its MyLowe's Rewards and MyLowe's Pro Rewards members at select amphitheaters nationwide.

The home improvement retailer's loyalty members will receive discounted children's tickets with the purchase of adult lawn tickets, complimentary lawn chair rentals for the first 50 eligible members at select shows, and opportunities to win free tickets through sweepstakes.

Lowe's becomes the presenting partner of new amphitheater tailgate experiences at North Island Credit Union Amphitheatre, Ruoff Music Center, and Jiffy Lube Live. These spaces will feature live entertainment, food and beverage offerings, and programming from select Lowe's vendor partners. The tailgate areas open when general parking lots open and operate on a first-come, first-served basis.

The company's free loyalty programs have more than 30 million members combined. According to the announcement, 80% of fans say their local live music venues contribute to moments they anticipate most with family and friends.

"Music is one of the things that brings people together — families, friends and entire communities — and we love being part of the moments people look forward to all year long," said Jen Wilson, Lowe's senior vice president and chief marketing officer.

Russell Wallach, Global President of Media & Sponsorship at Live Nation, stated that the partnership creates "more ways for people to spend time together before the music even starts through our new tailgate spaces presented by Lowe's."

The benefits are available starting this summer at participating amphitheaters, with additional perks planned throughout the year. Members can access details at lowes.com/concertperks.

Lowe's reported fiscal year 2025 sales of more than $86 billion and operates over 1,750 home improvement stores.

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