Albertsons and P&G launch scripted branded series Rico's Tacos

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Albertsons Media Collective Unveils Industry-First Branded Entertainment Model, Co-Developed with Procter & Gamble

June 17, 2026 7:00 AM EDT

Albertsons Media Collective expands its retail media platform to include episodic, scripted branded entertainment built on Albertsons Companies shopper insights, co-developed with Procter & Gamble; the Minivela drama Ricos Tacos launches June 23

BOISE, Idaho--(BUSINESS WIRE)--

Albertsons Media Collective, the retail media arm for... More