Church & Dwight acquires Miss Mouth's stain remover brand for $325 million
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Church & Dwight Announces Miss Mouth’s Messy Eater® Brand Acquisition
May 29, 2026 6:55 AM EDTEWING, N.J.--(BUSINESS WIRE)-- Church & Dwight Co., Inc. (NYSE: CHD) has signed and closed a definitive agreement to acquire the fast-growing Miss Mouths Messy Eater® brand for approximately $325 million. The brand has gained a rapid following among customers in need of fast-acting, non-toxic, on-the-spot stain removal across multiple surfaces. The transaction closed on May 28th.
Miss Mouths net sales and EBITDA for the twelve months through December 31, 2025, were approximately $80 million and $28 million.
Strong online sales have catapulted the brand, becoming the #1 stain remover brand on Amazon. Customer... More
