TransUnion adds YouTube measurement to attribution solution
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TransUnion and Google Strengthen YouTube Measurement With Multi-Touch Attribution
May 20, 2026 4:05 PM EDTNew capability helps marketers evaluate YouTube performance relative to the full media mix to better understand cross-channel impact
CHICAGO, May 20, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) and Google today announced an industry-first capability that helps marketers measure YouTube advertising within... More
