PubMatic integrates custom creative formats into AgenticOS platform
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PubMatic Brings Custom Creative Formats to AgenticOS: Creative, Planning, and Execution Run as One Workflow
April 22, 2026 9:00 AM EDTMarketers can brief, buy, and measure creative cross-screen campaigns across premium CTV, mobile, and more in a single access point. Horizon Media, SlingTV, Crossmedia, and Kelly Scott Madison join as launch partners.
NO-HEADQUARTERS / REDWOOD CITY, Calif.--(BUSINESS WIRE)-- PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced the integration of its Creative Innovation Suite across its AgenticOS platform, giving marketers access to custom, engagement-driven ad formats across premium CTV, mobile app, and more.
Today's audiences don't choose between screens. They're on CTV and... More
