Amazon Prime Day boosts US online sales to record $14.2 billion, Adobe says

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BofA estimates $13.4bn in Amazon Prime Day GMV

July 19, 2024 8:14 AM EDT

Bank of America analysts estimate that Amazon's (NASDAQ: AMZN) recent Prime Day generated approximately $13.4 billion in gross merchandise volume (GMV), marking a significant 10% year-over-year increase.

This growth surpasses their initial estimate of 7% and underscores the robust performance of this year's event.

Amazon announced that over 200 million third-party (3P) items were sold during Prime Day, a 33% increase from last October's Prime Big Deal Days, although specific... More

Amazon (AMZN) Prime Day sales up 11%

July 18, 2024 10:46 AM EDT

During Amazon's (NASDAQ: AMZN) 48-hour Prime Day sale, US shoppers spent $14.2 billion online, an 11% increase from last year, in line with estimates, according to Adobe Inc.

Consumers capitalized on significant discounts to upgrade their electronics, clothing, and small household gadgets, said Adobe, which monitors online expenditures across all American retailers during Amazon's annual summer sale.

Adobe analyst Vivek Pandya said: "Its clear now... More