Magnite (MGNI) Acquires SpringServe
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Magnite Acquires SpringServe, A Leader in CTV Ad Serving Technology
July 1, 2021 9:00 AM EDTCombination empowers CTV publishers with a tighter integration between direct and programmatic inventory
Current SpringServe clients include Pluto TV, Sinclair Broadcast Group, Univision and VIZIO
LOS ANGELES, July 01, 2021 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the worlds largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic... More
