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Top airlines look to no-frills fares to win back travelers to Europe

October 13, 2016 6:38 PM EDT

By Jeffrey Dastin

(Reuters) - An escalating fare war over the Atlantic is forcing big airlines to consider chopping prices, redesigning cabins and adding restrictions to win back budget-conscious vacationers drawn to upstart, low-fare rivals.

Delta Air Lines Inc (NYSE: DAL) is reviewing cabin layouts, fares and the rules that come with them for international flights, its President Glen Hauenstein said on a call with media on Thursday.

"The exercise we're going through is to see what do people really want to buy and what are they paying for it,"... More