Fitbit's (FIT) Infusion of Fashion into Function with New Offerings Could Help Drive Conversions - Piper
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Fitbit's (FIT) New Alta Wearable Could Drive New Sales, Improve Margin Mix - Dougherty
February 3, 2016 3:13 PM ESTDougherty & Company reaffirmed Fitbit, Inc. (NYSE: FIT) with Neutral rating on Wednesday after the company unveiled its new Fitbit Alta wearable.
Analyst Charles Anderson summarized, ... the Alta is as thin and sleek as the $100 Fitbit Flex, but with a larger screen for notifications (caller ID, text) and more elegant band options. The device will launch in North America in March and globally in April, similar to the... More
Leerink Partners Reiterates Outperform After Fitbit (FIT) Unveils Alta
February 3, 2016 2:24 PM ESTLeerink Partners maintained an Outperform rating on Fitbit (NYSE: FIT), and cut the price target to $33.00 (from $49.00), after the company unveiled the Alta, a welcome upgrade to Fitbit's low-tier products. The $130 device incorporates features from Fitbit's Mid Tier products and is a replacement for the Charge which will be discontinued. Leerink likes the positioning of the Alta,... More
