Analyst Ratings for Bread Financial Holdings (BFH)

BFH Rating Summary

BFH Price Target Summary

* Over Last 12-Mos
  |   Expand Research on BFH
Overall Rating: NEUTRAL   Rating Trend: Up   Avg. $ Target: $95.61 (-6.6%) * Over Last 12-Mos
Rating Score: 4.2 / 10   Percentile Rank: 41%
Date Firm Analyst Type Rating
(Past)
PT
(Past)
Start $
(End $)
% Chg. Details
5/21/2026 Loop Capital Dominick Gabriele New Coverage Buy
(N/A)
104.00
(N/A)
87.69
(102.41)
16.79% Details
4/16/2026 Morgan Stanley
» Updated 4/23/2026
Jeff Adelson Upgrade Equalweight
(Underweight)
98.00
(91.00)
82.64
(102.41)
23.92% Details