Tesla (TSLA) Breaks Into Top-Five of Noted Consumer Reports Perception Survey

Tesla Motors (Nasdaq: TSLA) is walking among the big dogs now.

According to the latest annual Car-Brand Perception Survey report from Consumer Reports (CR), Tesla is now one of the top-five leading brands in consumers' minds.

Tesla came in at number five, behind Toyota (NYSE: TM), Ford (NYSE: F), Honda (NYSE: HMC), and GM's (NYSE: GM) Chevy. At the five-spot, Tesla bested such venerable names as Daimler's Mercedes-Benz, GM's Cadillac, and BMW.

The the ranking, CR said, The brand to watch is Tesla Motors, which jumped from 47 points last year, to fifth position and 88 points this year. Tesla had a strong, very public year, with soaring stock prices, magazine awards, sterling crash-test performance, and even claiming the spot as the top-rated car by Consumer Reports. Innovation, performance, and sleek styling is clearly gaining attention and making a positive impression. By accumulating points in several categories, Tesla was able to raise its overall score. This highlights the value of being good at multiple things, rather than relying on a single facet.

Tesla is indicated higher ahead of the bell Wednesday.

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