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BlackBerry (BBRY) Begins Selling Z10 Smartphones in Third Market

February 25, 2013 9:31 AM EST
BlackBerry (Nasdaq: BBRY) begun sales of its Z10 smartphone in India on Monday.

The device is priced at about 43,490 rupees (roughly $800). India is the third country to begin selling the Z10, after Canada and the U.K. began sales of the devices a few weeks back. The U.S. is expected to get the device around the middle of March.

Earlier Monday, BlackBerry CEO Thorsten Heins was quoted in a German newspaper as saying the company was "surprised" on early sales figures, but didn't give out specific numbers. Heins also noted that the company was ramping production to keep up with demand.

The Z10 is BlackBerry's full-touch smartphone, with the QWERTY keyboard-equipped Q10 expected to be released within a few months. Both devices run BlackBerry's new BB10 operating system.

Into the open, BlackBerry shares are up about 3.7 percent.


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