'Millions' of U.S. Users Quit Facebook (FB) in December; Are Markets Saturated?
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Facebook (Nasdaq: FB) shares are a little pressured Wednesday following debut of its new Graph Search yesterday amid new reports of a user exodus.
"Save yourselves!" Americans cried, as they clicked the "suspend account" button one after another. "It's too dangerous! But, we won't know who to interact with next!"
Maybe no one cried that, but one thing is for sure: Facebook saw a drop in its U.S. user base. According to new data from social media tracking company SocialBakers, as compiled by BGR, about 1.4 million Facebook users in the U.S. bid the social networking giant a fond adieu in the early part of December...at least, for now. The firm also noted that the less-engaged are more likely to close accounts, those that sign-in once every 30-days or more. It could hint at less opportunity for growth in mature markets.
Should it cause concern? Maybe not right now, given that Facebook has over 1 billion users globally. But, as more competition springs up, investors might start to take notice.
Facebook does have a way of saving a users profile in case they have second thoughts and want to re-open an account. So, if curiosity piques interest once again, Facebook might gain users back in no time flat.
"Save yourselves!" Americans cried, as they clicked the "suspend account" button one after another. "It's too dangerous! But, we won't know who to interact with next!"
Maybe no one cried that, but one thing is for sure: Facebook saw a drop in its U.S. user base. According to new data from social media tracking company SocialBakers, as compiled by BGR, about 1.4 million Facebook users in the U.S. bid the social networking giant a fond adieu in the early part of December...at least, for now. The firm also noted that the less-engaged are more likely to close accounts, those that sign-in once every 30-days or more. It could hint at less opportunity for growth in mature markets.
Should it cause concern? Maybe not right now, given that Facebook has over 1 billion users globally. But, as more competition springs up, investors might start to take notice.
Facebook does have a way of saving a users profile in case they have second thoughts and want to re-open an account. So, if curiosity piques interest once again, Facebook might gain users back in no time flat.
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