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Analysts Call for 5 Million iPad Minis in FQ1; Equal to $1.5B in Sales (AAPL)

October 23, 2012 3:08 PM EDT
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Apple (Nasdaq: AAPL) is once again stoking anticipation for its products with the unveil of its highly anticipated iPad Mini, which features a 7.9 inch display. The device is meant to tap into a market for smaller tablets created by similar sized Android devices.

Analysts at ISI Group think Apple will be able to sell 5 million iPad Minis in the company’s fiscal first-quarter. This could translate into $1.5 billion in sales, and could create incremental positive earnings the could move the needle on EPS.

The Mini will be priced at $329 on the low end, and Apple should see 30 percent margin on each device, less than the 40 percent margin it earns on the iPad.


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