smartwater becomes hydration partner of fitness chain PVOLVE

The Coca-Cola Company (NYSE: KO) announced that its smartwater alkaline with antioxidant brand has become the official hydration partner of more than 40 PVOLVE fitness studios nationwide.

The partnership makes smartwater alkaline with antioxidant available at PVOLVE locations, supporting members before, during and after workouts. The product features a 9.5+ pH level and contains antioxidants and electrolytes.

The collaboration includes a national advertising campaign featuring Jennifer Aniston, filmed at PVOLVE's West Hollywood studio. The campaign runs across broadcast, online video and digital platforms, with additional content planned for YouTube and social channels.

"The best routines are the ones that feel effortless," Aniston said. "That's what I love about PVOLVE and smartwater. They work together in a way that supports how I move and how I feel, without overcomplicating anything."

PVOLVE operates fitness studios that focus on strength, mobility and stability training using patented resistance equipment. The company was founded by Rachel Katzman in 2017 and offers more than 1,700 on-demand workouts along with live virtual classes.

"PVOLVE has always been about helping you move better to live longer," said Julie Cartwright, president of PVOLVE. "Partnering with smartwater is a natural extension of that philosophy."

The partnership will extend through co-branded content, member experiences and seasonal campaigns throughout 2026. Additional consumers can find smartwater alkaline with antioxidant at major retailers nationwide.

The information is based on a company press release.

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