M/I Homes partners with Prophetic for land acquisition technology

M/I Homes, Inc. (NYSE: MHO) has engaged Prophetic, a technology provider focused on land acquisition tools, to support its land evaluation processes across markets, according to a company announcement.

The deployment combines parcel discovery, regulatory and environmental analysis, competitive and market intelligence, yield estimates, and pipeline management in an AI-native system across M/I Homes' operations.

"At the end of the day, this is about how quickly we can turn data into a confident decision," said Ron Frissora, Chief Information Officer at M/I Homes. "Being able to evaluate more sites, eliminate dead ends earlier, and focus our teams on the right opportunities has a direct impact on how we grow."

The platform includes ZoneAI capability that interprets zoning regulations across U.S. municipalities, giving land teams understanding of development possibilities regardless of location. The system also features SearchAI for identifying qualified parcels and off-market opportunities, and SiteAI for generating preliminary site plans.

M/I Homes operates in Columbus and Cincinnati, Ohio; Indianapolis, Indiana; Chicago, Illinois; Minneapolis/St. Paul, Minnesota; Detroit, Michigan; Tampa, Sarasota, Fort Myers/Naples and Orlando, Florida; Austin, Dallas/Fort Worth, Houston and San Antonio, Texas; Charlotte and Raleigh, North Carolina; and Nashville, Tennessee.

The company is celebrating its 50th year in business in 2026. Prophetic provides AI-native platform services for land acquisition to homebuilders, developers, brokers, and investors.

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