LiveOne expands AI marketing to convert 1.1M+ free users to paid

LiveOne (NASDAQ: LVO) announced an expanded artificial intelligence-driven marketing campaign aimed at converting more than 1.1 million free subscribers to paid users across its platform. The music and entertainment technology company reported user engagement exceeding 59 minutes daily with improving subscriber trends for two consecutive months.

The company plans to leverage its partnership with Tesla to convert dashboard users into paid members through its in-vehicle application, which features 500+ music channels and 200+ podcasters, DJs, and VJs. LiveOne's app operates as a perpetual in-vehicle service on Tesla dashboards.

The AI marketing initiatives involve partnerships with Claude, Meta Platforms, LiveRamp, Jasper, AdCreative.ai, Persado, Mutiny and connected TV advertising partners to accelerate user conversion and increase average revenue per user.

"We are seeing strong engagement trends across the platform and believe our expanded AI-driven marketing initiatives position us to unlock significant value from our large base of free subscribers," said Robert Ellin, Chairman and CEO of LiveOne.

The company's subsidiaries include Slacker, PodcastOne (NASDAQ: PODC), PPVOne, Custom Personalization Solutions, LiveXLive and DayOne Music Publishing. LiveOne's platform is available across multiple devices including iOS, Android, Roku, Apple TV, Samsung, Amazon Fire, and Android TV.

The information is based on a company press release statement.

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