Pattern receives U.S. patent for advertising measurement technology

Pattern Group Inc. (NASDAQ: PTRN) announced it received United States Patent No. 12,626,273 B2 for its True Return on Advertisement Sales Value measurement system. The patent was granted on May 12, 2026.

The patented technology measures advertising effectiveness by analyzing both short-term and long-term factors to calculate incremental return on ad spend across digital marketplaces. The system uses a proprietary model that incorporates experimental and non-experimental data while accounting for organic market conditions and competitive dynamics.

"True ROAS isn't just a metric; it's the truest measure of incrementality in advertising," said Jason Wells, Chief Architect at Pattern. "When a brand spends a dollar, we can tell them more accurately what that dollar returned."

The company stated the technology works with its existing AI advertising platform called Destiny, which analyzes data to identify keywords and optimize bidding strategies. Pattern operates across more than 70 global marketplaces in over 100 countries.

Pattern's business focuses on ecommerce acceleration services for brands, including advertising, content management, logistics, pricing, and customer service. The company announced the patent at its annual Accelerate conference for ecommerce executives.

The information was disclosed in a company press release statement.

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