Equifax and GBG expand partnership to United States market

Equifax Inc. (NYSE: EFX) and GBG announced an expansion of their partnership into the United States, integrating Equifax identity and fraud solutions into GBG's adaptive identity platform called GBG Go.

The partnership will enable businesses to access Equifax's proprietary data from more than 60 billion consumer interactions to enhance fraud protection. The companies stated that synthetic identity fraud is expected to generate at least $23 billion in losses by 2030, according to the Deloitte Center for Financial Services.

"Equifax and GBG have collaborated for nearly a decade and share a strong commitment to providing global organizations with the robust, data-driven defenses required to address digital and AI-based fraud," said Mark W. Begor, Equifax Chief Executive Officer.

Through the integration, GBG customers globally will be able to use Equifax data for identity resolution and fraud detection, including synthetic identity fraud, credit ghosting, and first-party fraud through real-time identity proofing.

As part of the expanded agreement, Equifax will integrate GBG's data verification capabilities in the United States this year, with global implementation planned for 2027. This will help Equifax verify addresses and locations in real time.

"The identity and fraud landscape is changing rapidly, and businesses need data-driven solutions that enable both trust and growth," said Dev Dhiman, Chief Executive Officer of GBG.

Equifax is a global data, analytics, and technology company headquartered in Atlanta with nearly 15,000 employees worldwide. GBG is an identity and location technology company publicly traded on the London Stock Exchange and serves more than 20,000 customers globally with over 1,100 employees.

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