Xponential Fitness names Danielle Porto Parra as president

Xponential Fitness, Inc. (NYSE: XPOF) appointed Danielle Porto Parra as president, effective immediately, according to a company statement.

Porto Parra brings more than 20 years of experience in operational leadership across marketing, operations, product development, and digital sectors. She most recently served as president and chief brand officer of McAlister's Deli and previously led marketing and culinary innovation at GoTo Foods, overseeing seven brands including Cinnabon, Auntie Anne's and Jamba.

Her career includes executive positions at Pep Boys, Build.com, Caesars Entertainment and Petco. She holds business and advertising degrees from the University of Georgia.

"Danielle brings deep expertise across both franchised and company-operated models, with a proven track record of improving unit-level economics, aligning operators, and enhancing the customer experience," said Chief Executive Officer Mr. Nuzzo.

Porto Parra stated her commitment to driving success for franchisees, noting that "when they succeed, our brands and the communities we serve thrive alongside them."

Xponential Fitness operates as a franchisor of boutique health and wellness brands, including Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT. The company has franchise agreements across 49 U.S. states, Puerto Rico, and 28 additional countries.

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