Honeycomb partners with Embrace to extend observability to mobile and web

Honeycomb.io announced a partnership with Embrace to integrate real user monitoring for mobile and web applications into its observability platform. The integration allows engineering teams to correlate frontend performance data with backend system health.

The partnership combines Embrace's real user monitoring capabilities with Honeycomb's observability platform through OpenTelemetry, providing teams with session data, crash signals, network insights, and Core Web Vitals from mobile apps and web browsers within Honeycomb's interface.

"We've always believed observability is a practice, not a product category," said Matt Nelson, Chief Revenue Officer at Honeycomb. "Embrace has applied that same rigorous, data-driven approach to the layer where users experience software."

The integration addresses a gap where backend teams have monitoring tools for server health but limited visibility into user experiences on devices and browsers. Frontend and mobile developers have relied on separate tools, creating data silos between teams.

Both platforms use OpenTelemetry as their foundation, allowing performance data to flow between systems without proprietary schema conversions. The partnership enables site reliability and platform engineering teams to view both production systems and device-level performance data.

"Performance and reliability are two sides of the same coin," said Andrew Tunall, President and Chief Product Officer at Embrace. "We built Embrace on OpenTelemetry because we believe the future of understanding complex systems is open, composable, and context-rich."

Embrace is available in the AWS Marketplace alongside Honeycomb. The companies stated that existing customers using both products had requested this type of integration.

The partnership allows organizations using Honeycomb for backend observability to extend similar capabilities to their web and mobile development teams through Embrace's monitoring tools.

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