Bath & Body Works names Veronique Gabai-Pinsky as chief brand officer

Bath & Body Works, Inc. (NYSE: BBWI) announced the appointment of Veronique Gabai-Pinsky as its first chief brand & product officer, effective May 18, 2026. She previously served as a creative product & brand adviser to the company since November 2025.

Gabai-Pinsky will lead the company's brand and product organization and join the Executive Leadership Team, reporting to Chief Executive Officer Daniel Heaf. The role focuses on advancing the company's fragrance leadership and product innovation.

"This is a critical role for Bath & Body Works as we continue to transform the business, modernize our consumer offering and return the brand to growth," Heaf said in a statement.

Gabai-Pinsky brings 30 years of experience in beauty, fragrance, fashion and luxury industries. She founded her namesake brand, Veronique Gabai, and previously served as president of the Vera Wang Group. She spent 13 years at The Estée Lauder Companies, including as global president of the company's fragrance division and independent skincare brands. Earlier positions included roles at Symrise, Guerlain and L'Oréal.

"Bath & Body Works has a unique ability to connect product, emotion and everyday feel-good rituals in a way very few brands can," Gabai-Pinsky said.

Bath & Body Works operates more than 1,900 stores in the U.S. and Canada, plus 500-plus international locations. The company sells personal care and home fragrance products including body care items, candles and fragrances.

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