Hasbro reports preliminary Q1 revenue growth amid cybersecurity incident

Hasbro Inc. (NASDAQ: HAS) announced preliminary first-quarter 2026 results showing revenue growth of 9-11% compared to the prior year, with expected revenue between $970 million and $985 million for the quarter ended March 29, 2026.

The toy and games company reported preliminary operating profit of $235 million to $245 million, representing a 38-44% increase from the previous year. Adjusted operating profit is expected to reach $250 million to $260 million, up 12-17% year-over-year.

The company attributed the growth to continued strength in its Magic: The Gathering franchise. Hasbro maintained its full-year 2026 guidance, expecting total revenue to increase 3-5% in constant currency, with an adjusted operating margin of 24-25% and adjusted EBITDA of $1.40 billion to $1.45 billion.

Hasbro disclosed that it experienced unauthorized access to its network, which has been contained according to the company's analysis with cybersecurity experts. The incident did not impact first-quarter financial results, but certain systems were proactively taken offline as a containment measure, causing delays in completing financial reporting requirements.

The cybersecurity incident is expected to affect second-quarter operations. While Magic: The Gathering shipments continue as planned, the Consumer Products segment anticipates some impact to second-quarter revenues and operating profit due to order processing, shipping and invoicing delays. The company expects the majority of delayed shipments to be recovered in the latter half of 2026.

Hasbro plans to release complete first-quarter results on May 20, 2026, before market opening, followed by an earnings conference call at 8:30 a.m. Eastern Time. The preliminary financial information presented may change as closing procedures are not yet complete.

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