Comscore signs agreements with more than 15 broadcast clients

Comscore (NASDAQ: SCOR) announced agreements with more than 15 broadcast clients for local measurement services. The media measurement company said station groups that have renewed, extended or initiated relationships include Allen Media Group, Cox Media Group, Cunningham Broadcasting Corporation, Hubbard Broadcasting, Sinclair Broadcast Group, and The E.W. Scripps Company.

The agreements reflect demand for local measurement capabilities that support cross-platform audience analysis across linear TV, connected TV and digital platforms. Comscore's services enable broadcasters and advertisers to measure audience engagement across multiple screens and platforms.

"Local is a must-have for national advertisers seeking both scale and impact," said Tara Gotch, executive vice president of commercial at Comscore. "As the industry evolves, we're seeing accelerating adoption from local broadcasters who want modern measurement that reflects how audiences actually consume content today."

Rob Weisbord, chief operating officer and president of local media at Sinclair, said the company needs measurement that reflects cross-platform audience delivery. "Advertisers deserve measurement that is accurate, accountable, and keeps pace with today's cross-platform viewing behavior," Weisbord said.

According to the company, the agreements include multi-year contracts and expanded market coverage. Comscore said local broadcasters are increasingly adopting cross-platform reporting as they grow audiences across digital, streaming and social media.

The company provides measurement solutions to broadcasters, publishers, agencies and advertisers. Comscore describes itself as a provider of digital, linear TV and streaming viewership data combined with audience insights for media planning and evaluation.

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