TKO partners with Supersure for multiyear UFC, Zuffa Boxing sponsorship deal

TKO Group Holdings Inc. (NYSE: TKO) announced a multiyear sponsorship agreement with Supersure, a technology-enabled licensed insurance agency. Under the deal, Supersure becomes the official small business insurance and commercial brokerage technology partner across UFC, Zuffa Boxing, and UFC BJJ events in the United States.

The partnership marks the first time TKO has opened this sponsorship category to a brand. Supersure will receive integration into UFC numbered events and fight nights, including brand placement in the Octagon and broadcast features. The company will also have presence across UFC's digital platforms including social media channels.

"Supersure is created for business owners like me that like to fight and take risks," said UFC President and CEO Dana White. "They are tech-driven, think differently, and aren't afraid to challenge the old way of doing business."

Supersure will receive commercial time during UFC FREEDOM 250, scheduled for June 14 on the White House grounds and distributed exclusively by Paramount+ in the United States. The company's branding will also appear at selected Zuffa Boxing events with logo placement on ring ropes and at UFC BJJ events with signage on competition mats.

The partnership begins at UFC 327: Procházka vs Ulberg on April 11 in Miami, where former light heavyweight title holder Jiří Procházka faces Carlos Ulberg for the vacant UFC light heavyweight championship.

According to consumer data company Resonate, UFC's audience indexes high for entrepreneurship and small business ownership. Supersure operates as a licensed insurance agency across all 50 states, helping businesses compare and purchase coverage from carriers through its digital platform.

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