Guidefitter expands partnership with Rocky Brands to include Muck, XTRATUF

Guidefitter announced an expanded partnership with Rocky Brands, Inc. (NASDAQ: RCKY) to include two additional brands from the Rocky portfolio on its outdoor recreation technology platform. The Original Muck Boot Company and XTRATUF have joined the platform, building on a relationship established with Rocky Boots in 2021.

The expansion provides Muck and XTRATUF access to Guidefitter's network of more than 194,000 verified outdoor professionals, including guides, outfitters, military personnel, and law enforcement officers. The brands will engage with this network through professional programs, targeted storytelling, and product education.

"Following the success we've seen with Rocky on the platform, expanding our partnership to include Muck and XTRATUF was a natural evolution," said Jason Brooks, President and CEO at Rocky Brands. "Guidefitter provides direct access to a highly engaged community of professionals who rely on performance-driven gear every day."

Guidefitter's platform currently supports more than 325 brand partners across hunting, fishing, shooting sports, and outdoor recreation. The Bozeman, Montana-based company describes itself as connecting brands with verified outdoor professionals through what it calls a "pro graph" network.

"Muck and XTRATUF are two of the most trusted names in outdoor footwear," said Brian Worthington, VP of Brand Partnerships for Guidefitter. "Our Insiders - guides, outfitters, military, law enforcement - these are professionals who destroy boots for a living."

Rocky Brands designs, manufactures, and markets footwear and apparel under brands including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, and Ranger. The information was provided in a press release statement from the companies.

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