Omnicom launches unified Adobe practice under transformation unit

Omnicom Group Inc. (NYSE: OMC) announced the launch of a comprehensive Adobe practice within its transformation consultancy Credera, according to a company statement. Nik DeBenedetto, former CEO of LeapPoint, will serve as Global Managing Director of the new Adobe practice.

The initiative integrates LeapPoint, which Omnicom acquired in 2024, fully into Credera. LeapPoint previously won Adobe Digital Experience GenStudio Partner of the Year for the Americas and Adobe Digital Experience Partner of the Year for UK&I in 2025.

"Bringing together our teams and capabilities expands our ability to help clients realize the value of their Adobe investments faster," DeBenedetto stated.

The Adobe practice combines Credera's transformation consulting with LeapPoint's Adobe capabilities. Jantzen Bridges serves as Credera Global President, while Todd Schwarz, formerly Global Customer Technology & Adobe Lead at Accenture Song, holds the position of Global Digital Platform Lead.

Luke Taylor, CEO of Omnicom Precision Marketing, noted that the launch creates growth opportunities for clients and the business by combining LeapPoint's Adobe expertise with Credera's transformation capabilities.

Omnicom plans to unveil the unified Adobe practice at Adobe Summit in April as a Diamond Sponsor. The company describes itself as a marketing and sales company operating through various agency brands across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential services.

Credera operates as Omnicom's transformation consultancy with more than 3,000 consultants globally, focusing on data, technology, and marketing solutions for enterprise clients.

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