Frost Bank Becomes Official Financial Literacy Partner of Texas Rangers in Frost's First MLB Deal

New Frost Fridays launch at Globe Life Field, along with expanded support of Rangers Youth Academy's financial literacy program

ARLINGTON, Texas, April 1, 2026 /PRNewswire/ -- Frost Bank and the Texas Rangers today announced a partnership designating Frost as the team's Official Financial Literacy Partner. This collaboration, and first-ever MLB partnership for the Texas-based bank, recognizes financial literacy as critical to empowering the Dallas-Fort Worth region, a key commitment of both organizations.

Officially kicking off at the Rangers' first home game on April 3, the partnership will reach families across Texas through two key initiatives: Rangers Youth Academy programming presented by Frost, offering hands-on financial literacy education, and Frost Fridays, special game day activations designed for fans during all Friday home games this season.  

"Partnering with the Texas Rangers is a natural fit for Frost, with shared values of integrity, caring and excellence as a testament of our commitment to Texas communities," said Rod Washington, Frost's region president for the Dallas area.

Hadley Woerner, Frost's region president in Tarrant County, added, "We're looking forward to sharing the most exciting moments of the Rangers' season with our customers across North Texas."

Partnership Highlights:

• Rangers Youth Academy – Money Smarts at the Academy presented by Frost: In partnership with the Rangers Foundation, Frost will connect with Rangers fans and Texas families through programming on practical money skills – budgeting, saving, and smart spending – in ways that resonate with young learners. The partnership also includes a $10,000 scholarship awarded to one Youth Academy participant.
• Frost Fridays: For all Friday home games at Globe Life Field, Frost Fridays will feature interactive activities, exclusive giveaways and special promotions as part of the gameday experience. Fans will encounter Frost branding throughout the stadium and during broadcast integrations. More details on specific Frost Friday activations at Globe Life Field will be announced soon.

"Partnering with Frost allows us to further our Foundation's commitment to developing the next generation," said Executive Vice President and Chief Business Officer of the Texas Rangers, Jim Cochrane. "Through Youth Academy programming and Frost Friday experiences at Globe Life Field, this relationship will create meaningful opportunities that emphasize financial literacy for young people throughout the Metroplex."

Frost and the Texas Rangers have long recognized their responsibility to strengthen DFW and Texas communities. For more than 150 years, Frost has invested in financial education across the state, while the Rangers have built powerful youth development programs and community partnerships, making this a natural collaboration.

The partnership also signals Frost's continued expansion of its growing sponsorship portfolio, which includes the San Antonio Spurs, the Houston Rockets, and MLS' Austin FC – all fan favorite teams across Texas.

San Antonio-based Frost Bank traces its Texas roots back to its founding in 1868. It has had locations in the Dallas and Fort Worth regions for several decades, and with its recent expansion program, now has 66 financial centers across the Dallas, Denton, Rockwall County and Tarrant County areas.

For more information about Frost Fridays and Rangers Youth Academy programming, visit TexasRangers.com or follow the Texas Rangers and Frost on social media.

About Frost

Frost is the banking, investments and insurance subsidiary of Cullen/Frost Bankers, Inc. (NYSE: CFR), a financial holding company with $53 billion in assets at Dec. 31,  2025. One of the 50 largest U.S. banks by asset size, Frost provides a full range of banking, investments and insurance services to businesses and individuals in the Austin, Corpus Christi, Dallas, Fort Worth, Houston, Permian Basin, Rio Grande Valley and San Antonio regions. Founded in 1868, Frost has helped Texans with their financial needs during three centuries. For more information, visit FrostBank.com.

About the Texas Rangers

The Texas Rangers franchise relocated from Washington, D.C., to Arlington, Texas, for the 1972 season and has been a cornerstone of the region's sports landscape for more than five decades. Since 1996, the club has reached the postseason nine times, winning seven American League West Division titles and advancing to the World Series in 2010, 2011, and 2023. In 2023, the Rangers defeated the Arizona Diamondbacks four-games-to-one in that year's Fall Classic to capture the first World Series championship in franchise history. Globe Life Field, which opened in 2020, serves as the team's home ballpark and a state-of-the-art multipurpose venue designed to host major local, regional, and national events. The $1.25 billion facility features a 5.5–acre retractable roof that ensures a comfortable experience for guests throughout the year. The Rangers have played a central role in the continued development of the Arlington Entertainment District, partnering with the City of Arlington, The Cordish Companies, and Loews Hotels & Co. to help establish the area as a premier destination for sports, dining, hospitality, and live entertainment. Rangers Baseball Express LLC became the sixth ownership group in club history when it purchased the team on August 12, 2010.

MEDIA ASSETS:

• Frost x Texas Rangers: Our Partnership

For more information:
Bill Day
210-220-5427 office
210-288-5498 mobile

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SOURCE Frost Bank