Wells Fargo AI assistant reaches 1 billion customer interactions
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Wells Fargo & Company (NYSE: WFC) announced its AI-powered virtual assistant Fargo has processed more than 1 billion customer interactions since launching less than three years ago. The bank also reported surpassing 33 million mobile active users last month.
The digital milestones reflect increased customer adoption of Wells Fargo's mobile banking platform and virtual assistant technology. Fargo helps customers complete banking tasks including money transfers through Zelle, bill payments, and account balance inquiries through conversational interactions.
"Reaching one billion Fargo interactions is a meaningful milestone because it represents how customers are choosing to engage with us every day," said Michelle Moore, head of Digital Data and Artificial Intelligence at Wells Fargo.
The Wells Fargo Mobile app maintains a 4.9-star rating in the App Store based on more than 10 million customer reviews. Since Fargo's 2023 debut, the virtual assistant has become integrated into the mobile banking experience.
More than 3 million Spanish-speaking customers have used Fargo, engaging with the virtual assistant over 160 million times, according to the bank's statement. Wells Fargo operates with approximately $2.1 trillion in assets and provides banking, investment and mortgage services through four business segments.
The information is based on a Wells Fargo press release statement.
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