Sportradar expands Hard Rock Bet partnership with PGA TOUR and UFC data

Sportradar AG (NASDAQ: SRAD) announced an expansion of its multi-year partnership with Hard Rock Bet, adding official data from the PGA TOUR and Ultimate Fighting Championship to its existing services in the United States.

The expanded agreement introduces new in-play betting options for PGA TOUR events, including micro markets such as hole winner and hole score. Hard Rock Bet users will access real-time leaderboards with play-by-play commentary, 3D shot tracking for every hole, and automated insights throughout each round.

For UFC events, the partnership adds in-play micro markets including strikes attempted and landed, as well as takedowns. Users will have access to a live match tracker featuring in-fight statistics, official branding, and fighter imagery.

Sportradar acquired the PGA TOUR rights through its IMG ARENA acquisition. The company continues to provide Hard Rock Bet with betting markets and real-time products, including live match trackers and APIs covering more than 700,000 events annually across major sports.

"We're bringing the full scale of our official data, odds and AV portfolio to Hard Rock Bet's customers," said Eduard Blonk, Chief Commercial Officer at Sportradar. "The addition of our newly acquired PGA TOUR and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement."

Mike Primeaux, Executive Managing Director and COO at Hard Rock Digital, stated that the partnership "strengthens Hard Rock Bet's differentiated experience and supports our goal of delivering a simple, personalized journey that keeps fans connected to the moments they care about most."

The announcement was made in a press release from the St. Gallen, Switzerland-based sports technology company.

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