Samsara forms customer advisory board with 42 industry leaders

Samsara Inc. (NYSE: IOT) announced its 2026 North America Customer Advisory Board, comprising 42 executives from companies including BNSF Railway, Old Dominion Freight Line, Republic Services, and Sysco.

The board members represent organizations across transportation, logistics, construction, utilities, and other sectors that manage large-scale operations and frontline workforces. According to the company, the advisory board provides operational insights to help develop solutions for physical operations.

"Joining Samsara's Customer Advisory Board gives us a direct hand in shaping the next decade of operations," said Chris Roberts, Chief Environmental Health and Safety Officer at Ecolab. "By sharing our teams' real-world experiences, we're helping build solutions that have a clear and powerful impact in the field."

The advisory board contributed to recent product developments including Samsara Coach, an AI-powered driver coaching system, and the Asset Tag XS tracker. Members will also advise on products planned for announcement at Samsara's Beyond conference scheduled for June 23-26, 2026, in Las Vegas.

Johan Land, SVP of Product at Samsara, stated that customers using the company's platform prevented nearly 380,000 accidents last year. The company operates the Connected Operations Platform, which connects devices and systems for operational management.

Samsara also operates additional community programs including the Driver Council, Spark networking sessions, User Groups, and Global Safety Summits across the U.S. and Canada. The company serves tens of thousands of customers across North America and Europe in various industries including transportation, construction, manufacturing, and utilities.

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