KeyBanc: 'ADWEEK's Article Likely to Bolster Negative Sentiment on The Trade Desk's (TTD) Fees'

KeyBanc analyst Justin Patterson reiterated an Overweight rating and $35.00 price target on The Trade Desk (NASDAQ: TTD).

The analyst commented: "We believe ADWEEK's article on a dispute between Publicis and The Trade Desk is likely to bolster negative sentiment on The Trade Desk's fees. While we estimate the actual revenue exposure from Master Services Agreements from Publicis is low (est. 2-3% to revenue), we believe there could be concern over disputes with other agencies. In our view, the key question from here is whether The Trade Desk is moving to more of a brand-direct model and how that shift could manifest in the model. We maintain our OW-rating and $35 PT (10.5x 2027E EV/EBITDA)."

For an analyst ratings summary and ratings history on The Trade Desk click here. For more ratings news on The Trade Desk click here.

Shares of The Trade Desk closed at $25.07 yesterday.

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