THE ULTIMATE TACO BELL FAN EXPERIENCE IS ONE MONTH AWAY: EVERYTHING YOU NEED TO KNOW ABOUT LIVE MÁS LIVE 2025

Raising the curtain on March 4 in New York City, Taco Bell invites fans to be the first to savor innovative menu items, explore exciting collaborations, and uncover what's in store for the year

TLDR:

• Mark your calendar: Taco Bell's Live Más LIVE makes its way to New York City on (Taco) Tuesday, March 4 at the famed Brooklyn Paramount—livestreamed for virtual viewers. Fans can expect to experience the best of "the Bell" in 2025 – the brands' most innovative year yet with over 30 new innovations in the works, unexpected collaborations and more.
• Taco Bell Rewards Members have another opportunity to snag in-person tickets to the NYC show during the February 11 Tuesday Drop via the Taco Bell app*.
• Live Más LIVE assets can be found here and will be updated with additional imagery immediately following the show. Stay up to date on Live Más LIVE on Taco Bell's social channels and LiveMasLIVE.com.

IRVINE, Calif., Feb. 5, 2025 /PRNewswire/ -- Taco Bell's Live Más LIVE will now take place on March 4, 2025 at the Brooklyn Paramount in New York City. The brand's tech-inspired keynote experience is back for a heavily requested encore to unveil 2025's biggest innovations— on and off the menu. Taco Bell's CEO, Sean Tresvant, Chief Food and Innovation Officer Liz Matthews and CMO Taylor Montgomery will be taking the stage alongside a few surprise guests. The in-person and livestreamed event will unveil a year's-worth of innovation, announcing over 30 new products in the works.

Taco Bell Rewards Members looking to experience Live Más LIVE in person have one more opportunity on Tuesday, February 11 at 2 PM PST when additional tickets drop exclusively on the Taco Bell app on a first-come first-served basis. Set your alarm and tell your friends because the first Tuesday Drop for Live Más LIVE spots were claimed in .3 seconds (you read that right!).

Fans who don't secure tickets can stay in the know and experience Taco Bell's most exciting year yet via the livestream which will be available to access on March 4 at 5 PM ET at YouTube.com/@TacoBell.

Ahead of Live Más LIVE 2025, executives from Taco Bell and its parent company Yum! Brands will preview Taco Bell's 2025 business strategy to investors, including global growth plans, distinctive experiences and exciting tech advances.

Live Más LIVE was originally planned to take place in Los Angeles but to ensure the focus remains on the ongoing recovery and rebuilding following the devastating wildfires, both Live Más LIVE and the investor event will be held in New York City. For more information on how Taco Bell and Yum! brands are supporting the Southern California community visit the Taco Bell Newsroom.

About Taco Bell Corp. 
For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.

* No purchase necessary. Attendance at the event scheduled to take place on March 4, 2025 in New York, NY (the "Event") and use of the Offer website ("Site") is limited to individuals who are legal residents of the 50 United States or the District of Columbia who are 21 years of age or older and Taco Bell Rewards program members in good standing as of February 10, 2025, and who received an email invitation ("Invitation") from Taco Bell or its agent ("Taco Bell"). Supply of Access Rewards (each valid for one (1) recipient and one (1) eligible guest) is limited, and will be distributed on a first come/first served basis, as determined by Taco Bell, whose decisions are final and binding. Fifty (50) Access Reward recipients ("Reward Recipients") are available. Reward Recipient and their guest are subject to validation and both must execute Declarations of Eligibility, Liability/Publicity Release ("Declarations"). Other conditions apply. Guest must be 21 years of age or older. Access Rewards have no cash value and are nontransferable. Taco Bell reserves the right to revoke or change the Event, any aspects thereof, or any Access Reward terms and conditions. All costs incurred in connection with attending the Event are the sole responsibility of the attendee. No compensation will be provided for Access Rewards that are unusable for any reason, including, without limitation, cancellation, delay, or postponement of the Event. Void where prohibited. Subject to full terms and conditions available at tacobell.com/legal/2-11-drop-livemaslive. 

Jacqueline Cisneros – Taco Bell Corp.
[email protected] 

Elizabeth Burmeister – Edelman
[email protected]

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SOURCE Taco Bell Corp.