UAW eyes Toyota (TM) as a target for unionization

Leaders at the United Auto Workers (UAW) union signaled Thursday that they intend to further leverage the union's recent achievements in negotiations with the Detroit Three by organizing drives at Toyota (NYSE: TM), Tesla (NASDAQ: TSLA) and other nonunion U.S. auto factories.

Toyota Decided, following the concessions made by the Detroit 3 automakers during the UAW strike, to offer their workers a wage increase as well.

UAW organizing director Brian O. Shepherd, on Wednesday, posted on his social media account, "What could @Toyota workers win if they joined the #StandUpUAW campaign?"

UAW President Shawn Fain is scheduled to deliver a video presentation at 7 p.m. EDT (2300 GMT) on Thursday, revealing specifics of the union's latest contract with Stellantis (NYSE: STLA).

In prior video addresses, Fain has consistently emphasized the union's resolve to mobilize workers at Toyota, Tesla, and other nonunion U.S. automotive companies, citing the substantial wage hikes secured in provisional accords with Stellantis, General Motors (NYSE: GM), and Ford (NYSE: F).

According to UAW Region 8 director Tim Smith, who oversees a region encompassing several nonunion auto factories in the southern United States, employees at these facilities have already been actively engaging with the UAW.

UAW personnel are carefully monitoring these calls, with a sizable number coming from Toyota's large assembly facility in Georgetown, Kentucky.

Notably, the Toyota complex neighbors one of the UAW's major local unions, responsible for representing Ford's Kentucky Truck and Louisville Assembly plants.

Shares of TM are up 0.19% in afternoon trading on Thursday.

By Michael Elkins | [email protected]

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