BYD launches new chassis suspension system in effort to move upmarket

Chinese automaker, BYD on Monday announced the launch of their new chassis suspension system as the electric vehicle maker ramps up efforts to move upmarket with premium products.

The BYD DiSus Intelligent Body Control System is similar to the chassis suspension systems available in premium and luxury cars, such as Porsche's Dynamic Chassis Control and Mercedes Benz's Magic Body Control.

The new system will come in three variations and will be used in BYD's luxury off-road SUV Yangwang U8 initially, BYD said in a statement. It will also be available in BYD's Han, Tang and Denza models, it added.

The launch signals a push in BYD’s efforts to reach a more upmarket segment with its offerings. The automaker’s current lineup is mostly concentrated on the mass market segment priced under 300,000 yuan ($43,641.44). However, BYD launched its first luxury car brand Yangwang in January with an off-road SUV and a sportscar priced above 1 million yuan.

Last month, the company reported an eleven-fold increase in fourth-quarter profit with 20.4% gross profit margin for automobiles and related products, well above its 3.7% margin in 2021.

By Michael Elkins | [email protected]

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