Facebook (FB) PT Raised to $210 at BMO Capital

BMO Capital raised its price target on Facebook (NASDAQ: FB) to $210.00 (from $170.00) while maintaining a Market Perform rating.

Analyst Dan Salmon commented, "In this 60-page deep dive, we break out Facebook and Instagram advertising revenue by placement (i.e., Feed) and format (i.e., Image, Video) based on a buyer's view of the Ads Manager. We also explore the future of video, as it is poised to change the use case and margin structure of FB. In 2018, we estimate Facebook will generate $45.7B of revenue (83% of "total) and Instagram will generate $7.1B (13% of total). Our three-year CAGR for Facebook is 23% and Instagram is 80%.

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