Rogers ends Canadian joint venture with Vice Media
Tweet
Share
E-mail
FILE PHOTO: A sign stands in front of the Rogers Communications Inc. building on the day of their annual general meeting for shareholders in Toronto, April 21, 2015. REUTERS/Mark Blinch/File Photo
Get Alerts NFLX Hot Sheet
Join SI Premium – FREE
(Reuters) - Canada's Rogers Communications Inc
The C$100 million ($80.24 million) deal was struck in 2014 in a bid for Rogers to build on Vice's edgy content targeted at younger viewers. (http://reut.rs/2rxQhrG)
Rogers Media has transferred its studio interest in the venture to Vice Canada, while all content from the TV channel Viceland would be only available online, the company said.
Rogers' move comes amid stiff competition from video-streaming services such as Netflix (NASDAQ: NFLX) and Amazon Prime who are spending heavily to make original shows to draw viewers.
(Reporting by Yashaswini Swamynathan in Bengaluru; Editing by Bernard Orr)
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Netflix (NFLX) call put ratio 2.3 calls to 1 put
- Omnicom Media and Netflix partner on AI-powered ad targeting
- Netflix (NFLX) call put ratio 2.3 calls to 1 put as share price down 3.4%
Create E-mail Alert Related Categories
ReutersSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
