Twitter (TWTR): Fix The Problems Before It's Too Late - Macquarie

Macquarie analyst, Ben Schachter made a heartfelt plea to Twitter, Inc. (NYSE: TWTR) to fix its problems before the content creators leave the platform. The analyst fears time is not on Twitter's side but notes he does not see a migration of creators leaving for Snapchat or other platforms.

The analyst noted that key positives in the quarter include:

1) EBITDA ahead of expectations on cost controls

2) MAU’s grew 3mm (not enough, but better than feared)

3) Expanding video/content deals

Key concerns in the quarter include"

1) Core issues around usability still not fixed

2) Limited responses to competitive challenges for mindshare

3) Increased competition for social marketing budgets

4) Increased competition for audience and creators

No change to the Neutral rating.

For an analyst ratings summary and ratings history on Twitter, Inc. click here. For more ratings news on Twitter, Inc. click here.

Shares of Twitter, Inc. closed at $18.45 yesterday.

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