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Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

Thu, 18 Jun 2026 08:00:00 -0400

New Ulta Beauty-commissioned “Smart Beauty” study conducted by NielsenIQ shows Gen Alpha is hybrid by default: 78% discover beauty online and 77% rely on real-world validation, with most still preferring to shop beauty in-store (73% fragrance; 70% makeup; 66% skincare/hair/nails).
According to the study, AI and personalization are accelerating discovery without replacing stores or trusted guidance: 73% use personalization tools, AI users visit stores to browse/try at higher rates than non-users (57% vs. 36%), and parents remain the top “most helpful” influence (41%) – with 98% playing an active role and 33% prioritizing safe, welcoming retail environments.

NIQ and Ogury integrate retail purchase data for media planning

Thu, 18 Jun 2026 06:00:53 -0400

NIQ (NYSE: NIQ) and Ogury announced a collaboration to integrate NIQ's GeoPurchase data into Ogury's Persona Intelligence Engine, according to a press release from NIQ.

Under the arrangement, NIQ's retail purchase data will be incorporated into Ogury's audience-building platform, which combines observed behaviors, declared intents, and deterministic signals to construct consumer personas. The integrated data covers France, Germany, Spain, Italy, the United Kingdom, the United States, and Canada.

The combined data is intended to give marketers access to audience segments informed by actual retail purchasing patterns. The insights are built on aggregated and anonymized data and are designed to support both media

NIQ and Ogury Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights

Thu, 18 Jun 2026 06:00:00 -0400

New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe

NEW YORK & PARIS--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), the world’s leading consumer intelligence company, today announced a new collaboration with Ogury, the global AdTech company powered by Persona Intelligence. Through the collaboration, Ogury will integrate NIQ’s GeoPurchase data into its Persona Intelligence Engine, strengthening audience planning, media activation, and strategic insights for marketers.

NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration,

NIQ and Ogury Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights

Thu, 18 Jun 2026 06:00:00 -0400

New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe

NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration,

NIQ and Ogury Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights

Thu, 18 Jun 2026 06:00:00 -0400

New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe

NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration,

NIQ and Ogury Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights

Thu, 18 Jun 2026 06:00:00 -0400

New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe

NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration,

NIQ and Ogury Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights

Thu, 18 Jun 2026 06:00:00 -0400

New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe

NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration,

NIQ and Ogury Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights

Thu, 18 Jun 2026 06:00:00 -0400

New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe

NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration,

NIQ and Ogury Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights

Thu, 18 Jun 2026 06:00:00 -0400

New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe

NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration,

NIQ and Ogury Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights

Thu, 18 Jun 2026 06:00:00 -0400

New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe

NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration,

NIQ launches AI marketing system currently in beta with select clients

Wed, 17 Jun 2026 06:01:13 -0400

NIQ (NYSE: NIQ) introduced NIQ Cadence, a compound AI operating system designed to consolidate marketing measurement, budget optimization, and data-driven decision-making into a single platform, according to a company statement.

The system uses a network of 19 specialized AI agents, coordinated by a component called NIQ Optiq, to generate marketing recommendations. It draws on NIQ's proprietary global data as well as inputs from partner platforms, customer environments, and third-party sources.

NIQ Cadence is organized into six sub-systems: MyCadence for decision workflows, CadenceBI for business intelligence, CadenceIO for data infrastructure, CadenceAI for automated analysis, CadenceKM for accumulated client-specific knowledge, and CadenceIQ for purpose-built

NIQ Introduces NIQ Cadence: A Compound AI Operating System for Marketing Effectiveness

Wed, 17 Jun 2026 06:00:00 -0400

One system unifies NIQ’s global data, models, and knowledge so marketers move from insight to impact faster, with deeper intelligence, at scale.

CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a global leader in consumer intelligence, today introduced NIQ Cadence, a compound AI operating system built to change how organizations measure marketing performance, optimize budgets, and act on what the data tells them. NIQ Cadence brings data and intelligence into one continuous environment, moving marketers off fragmented reports and onto a single system that empowers decision making.

Marketing has never been more complex. Channels keep multiplying, data sits in silos, and the

NIQ Introduces NIQ Cadence: A Compound AI Operating System for Marketing Effectiveness

Wed, 17 Jun 2026 06:00:00 -0400

One system unifies NIQ’s global data, models, and knowledge so marketers move from insight to impact faster, with deeper intelligence, at scale.

Marketing has never been more complex. Channels keep multiplying, data sits in silos, and the

NIQ Introduces NIQ Cadence: A Compound AI Operating System for Marketing Effectiveness

Wed, 17 Jun 2026 06:00:00 -0400

One system unifies NIQ’s global data, models, and knowledge so marketers move from insight to impact faster, with deeper intelligence, at scale.

Marketing has never been more complex. Channels keep multiplying, data sits in silos, and the