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   <title>Estée Lauder and Pinterest launch fragrance tool tied to visual boards</title>
   <link>http://www.streetinsider.com/Corporate+News/Est%C3%A9e+Lauder+and+Pinterest+launch+fragrance+tool+tied+to+visual+boards/26657880.html</link>
   <description>&lt;p&gt;The Estée Lauder Companies (NYSE: EL) and Jo Malone London have launched a tool called Scent Scanner, available exclusively on Pinterest, that analyzes users' saved images to generate personalized fragrance recommendations.&lt;/p&gt;&lt;p&gt;The experience is rolling out in the United States and France. With user permission, the tool scans a connected Pinterest board and reads visual cues — including color palettes, textures, destinations, and aesthetics — to suggest a curated set of Jo Malone London scents.&lt;/p&gt;&lt;p&gt;Scent Scanner follows Jo Malone London's AI Scent Advisor, introduced in 2025, which asked users to describe a desired scent in words. The new tool shifts that</description>
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   <pubDate>Wed, 17 Jun 2026 09:26:33 -0400</pubDate>
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   <title>Estée Lauder and Pinterest launch fragrance tool tied to visual boards</title>
   <link>http://www.streetinsider.com/Corporate+News/Est%C3%A9e+Lauder+and+Pinterest+launch+fragrance+tool+tied+to+visual+boards/26657880.html</link>
   <description>&lt;p&gt;The Estée Lauder Companies (NYSE: EL) and Jo Malone London have launched a tool called Scent Scanner, available exclusively on Pinterest, that analyzes users' saved images to generate personalized fragrance recommendations.&lt;/p&gt;&lt;p&gt;The experience is rolling out in the United States and France. With user permission, the tool scans a connected Pinterest board and reads visual cues — including color palettes, textures, destinations, and aesthetics — to suggest a curated set of Jo Malone London scents.&lt;/p&gt;&lt;p&gt;Scent Scanner follows Jo Malone London's AI Scent Advisor, introduced in 2025, which asked users to describe a desired scent in words. The new tool shifts that</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
   <link>http://www.streetinsider.com/Press+Releases/The+Est%C3%A9e+Lauder+Companies+and+Jo+Malone+London+Launch+Experience+That+Turns+Visual+Taste+into+a+Personalized+Fragrance+Wardrobe%2C+exclusively+on+Pinterest/26657875.html</link>
   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
   <link>http://www.streetinsider.com/Press+Releases/The+Est%C3%A9e+Lauder+Companies+and+Jo+Malone+London+Launch+Experience+That+Turns+Visual+Taste+into+a+Personalized+Fragrance+Wardrobe%2C+exclusively+on+Pinterest/26657875.html</link>
   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
   <link>http://www.streetinsider.com/Press+Releases/The+Est%C3%A9e+Lauder+Companies+and+Jo+Malone+London+Launch+Experience+That+Turns+Visual+Taste+into+a+Personalized+Fragrance+Wardrobe%2C+exclusively+on+Pinterest/26657875.html</link>
   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
   <link>http://www.streetinsider.com/Press+Releases/The+Est%C3%A9e+Lauder+Companies+and+Jo+Malone+London+Launch+Experience+That+Turns+Visual+Taste+into+a+Personalized+Fragrance+Wardrobe%2C+exclusively+on+Pinterest/26657875.html</link>
   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
   <link>http://www.streetinsider.com/Business+Wire/The+Est%C3%A9e+Lauder+Companies+and+Jo+Malone+London+Launch+Experience+That+Turns+Visual+Taste+into+a+Personalized+Fragrance+Wardrobe%2C+exclusively+on+Pinterest/26657875.html</link>
   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
   <link>http://www.streetinsider.com/Business+Wire/The+Est%C3%A9e+Lauder+Companies+and+Jo+Malone+London+Launch+Experience+That+Turns+Visual+Taste+into+a+Personalized+Fragrance+Wardrobe%2C+exclusively+on+Pinterest/26657875.html</link>
   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
   <link>http://www.streetinsider.com/Business+Wire/The+Est%C3%A9e+Lauder+Companies+and+Jo+Malone+London+Launch+Experience+That+Turns+Visual+Taste+into+a+Personalized+Fragrance+Wardrobe%2C+exclusively+on+Pinterest/26657875.html</link>
   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
   <link>http://www.streetinsider.com/Business+Wire/The+Est%C3%A9e+Lauder+Companies+and+Jo+Malone+London+Launch+Experience+That+Turns+Visual+Taste+into+a+Personalized+Fragrance+Wardrobe%2C+exclusively+on+Pinterest/26657875.html</link>
   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
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&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
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   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
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   <description>
&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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   <title>The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest</title>
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&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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&lt;p&gt;    NEW YORK--(BUSINESS WIRE)--
The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260617962807/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260617962807/en/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
Building on the success of &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=https%3A%2F%2Fwww.elcompanies.com%2Fen%2Fnews-and-media%2Fnewsroom%2Fpress-releases%2F2025%2F12-02-2025-121509645&amp;amp;esheet=54555671&amp;amp;newsitemid=20260617962807&amp;amp;lan=en-US&amp;amp;anchor=Jo+Malone+London%27s+AI+Scent+Advisor&amp;amp;index=1&amp;amp;md5=166a97370ad9a89c572c3c7f09186569&quot; shape=&quot;rect&quot;&gt;Jo Malone London's AI Scent Advisor&lt;/a&gt;, introduced in 2025, Scent Scanner offers a new way for consumers to find</description>
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