Byrna Technologies Inc. (Nasdaq: BYRN) CEO Conn Davis issued a shareholder letter on June 18, 2026, outlining operational priorities following his first 100 days leading the Andover, Mass.-based less-lethal personal security company.

Davis said Byrna has more than 800,000 launchers in customers' hands and entered fiscal 2026 with approximately 900 retail and dealer locations, with a target of approximately 2,000 locations by year-end. Inventory stood at $33.1 million at the end of fiscal Q1.

The company launched a product-selection quiz on its website in April. As of June 4, the tool had generated more than 87,000 completed responses, with a completion rate above 80%. Customers who completed the quiz converted at approximately 1.2%, compared with approximately 0.6% for the overall site.

A limited "try before you buy" beta program had enrolled 51 customers as of June 4. Among those who held a demo unit for at least one week, the conversion rate was approximately 28%. Davis said the company is doubling the program's initial size and reach.

At one unnamed retail partner, monthly purchases rose to approximately $200,000 in April 2026, the first full month after dedicated end-cap displays were deployed, up 147% from an average of approximately $81,000 per month in the prior 11 months.

Byrna appointed HLK as its agency of record to support brand strategy, creative development, media and social strategy, and campaign execution. The company also announced a Fox Sports partnership through iHeartMedia. Davis said the company aims to have core brand repositioning in place for the holiday season and a broader brand expression ahead of SHOT Show 2027.

The company named Bob Holmes as VP of R&D. Davis said Byrna is targeting a gross margin of approximately 62% by the end of fiscal 2026 and inventory turns of approximately 1.5x to 2.0x. First-pass yield on the CL platform is currently approximately 80% and is expected to move above 90%.