Globant (NYSE: GLOB) announced the launch of its Synthetic Operator, an AI-powered solution designed to automate real-time detection of streaming anomalies for the media and broadcasting industry.

The product, built on Globant's AI Pods platform, performs continuous surveillance of live video and audio streams alongside human operators, running checks at configurable intervals. It is designed to detect issues such as black screens, logo errors, audio dropouts, language mismatches, and stream freezing.

The system includes automated incident management with step-by-step resolution recommendations, automated escalation, and supervised learning that refines its detection models based on operational feedback. It can also scale to monitor multiple events simultaneously and generate analytics and trend reports.

"In live media, even seconds of downtime can cost broadcasters their viewers, their partners, and the moments that define a show," said Steven Polster, Global Managing Director for the Media & Entertainment AI Studio at Globant. "The Synthetic Operator gives human teams an intelligent layer that never sleeps, never loses focus, and scales effortlessly across events, allowing them to direct their expertise to the highest-value decisions and quality calls."

The announcement comes as broadcasters face growing pressure to maintain error-free performance across an expanding number of channels and platforms. Globant said that current monitoring operations remain largely dependent on manual processes, which can be costly and difficult to scale during peak periods.

Globant employs more than 28,500 people across more than 35 countries.