The Lovesac Company (NASDAQ: LOVE) has appointed Andrew Farag as Executive Vice President, Chief Financial Officer, and Treasurer, effective immediately, according to a press release issued June 15, 2026.

Farag succeeds Keith Siegner, who has stepped down from the role. Siegner will remain with the company for a short period to assist with the transition.

Farag brings more than 20 years of finance and operational leadership experience, having held CFO and COO positions at Net Retailers, Inc., Dynamic Communities, and rEvolution Marketing. Most recently, he served as Managing Director at Riveron, where he provided strategic finance and corporate advisory services. He previously held a role at Ankura Consulting, where he led financial transformations and performance improvement initiatives across consumer goods, manufacturing, retail, and technology sectors.

Farag holds a Bachelor of Science in Accounting from Purdue University's Krannert School of Management and an MBA in Finance from Northwestern University's J.L. Kellogg School of Management.

CEO Shawn Nelson noted that the company had previously worked with Farag in a consulting capacity. "His extensive experience driving operational excellence and financial discipline across retail, consumer goods, and manufacturing companies" aligns with the company's strategic priorities, Nelson said.

In conjunction with the announcement, Lovesac reaffirmed its second quarter and full-year fiscal 2027 financial guidance, as previously issued in its first quarter fiscal 2027 earnings release on June 11, 2026.