MNTN (NYSE: MNTN) announced an integration with HubSpot (NYSE: HUBS) that brings Connected TV performance data directly into CRM workflows for business-to-business marketers. The integration allows companies to track television advertisement exposure down to individual contacts within HubSpot's platform.

The technology enables sales teams to view whether prospects were exposed to MNTN Performance TV campaigns, including campaign and creative details, directly within HubSpot contact records. MNTN impressions appear on prospect activity timelines alongside other advertising channel activity.

"MNTN was built so that TV can be as measurable and performance-driven as search and social," said Mark Douglas, President and CEO of MNTN. "By making TV more accountable and accessible to Business-to-Business advertisers, we're expanding the universe of brands that can confidently invest in the channel."

According to the company, more than 90% of MNTN advertisers are entering television advertising for the first time, with many coming from B2B, SaaS, and growth-focused marketing backgrounds. These advertisers typically expect clear attribution and measurable outcomes from their advertising channels.

The integration provides attribution data flowing into HubSpot contact records and activity feeds, giving advertisers visibility into how campaigns drive marketing qualified leads, sales qualified leads, and pipeline creation. The system connects Connected TV directly to CRM systems used for measuring revenue impact.

"The black box of CTV is no more. With MNTN's integration into HubSpot, we have a real look at how CTV is directly influencing our efforts across the digital landscape," said Zach Eberhard, Growth Marketing at Overjet.

The MNTN integration is available in the HubSpot App Marketplace, according to the company's announcement.