Rockefeller Center and Visa (NYSE: V) announced a partnership making Visa a partner of Top of the Rock observation deck, located on the 67th, 69th, and 70th floors of 30 Rockefeller Plaza.

Beginning in June 2026, eligible Visa cardholders will receive early access to Top of the Rock during a private hour before general admission opens. These cardholders will also receive 20% off purchases at Top of the Rock Shop with their ticket.

Visa Infinite cardholders will receive additional benefits including priority access with direct ticket purchases, expedited entry, line bypass throughout the experience, and expedited exit.

The partnership includes integration with SKYLIFT presented by Visa, an open-air experience that lifts guests three stories above the topmost floor of 30 Rockefeller Plaza.

"At Rockefeller Center we believe the most enduring places are those that bring people together through exceptional experiences," said EB Kelly, Senior Managing Director at Tishman Speyer and Head of Rockefeller Center.

During the NYNJ World Cup 26 & Telemundo Fan Village event from July 6 to 19, Visa Infinite cardholders will have access to the Visa Infinite Lounge at Rockefeller Center. The lounge will feature match viewing, table service, food and beverage, and views of World Cup activations.

The partnership launches in June 2026, according to the press release statement.