Investing.com -- The Trade Desk (NASDAQ: TTD) shares rose 5% Friday following a report that Publicis settled its dispute with the advertising technology company and resumed recommending it to clients.

Ad Age reported that Publicis is once again recommending The Trade Desk to clients, ending a months-long standoff between the two companies. The dispute had centered on allegations of hidden ad tech fees and failed audits.

The resolution marks a turnaround for The Trade Desk, which had faced pressure from one of the world's largest advertising holding companies. Publicis had previously stopped recommending the platform to its clients during the conflict.

The Trade Desk operates a technology platform that enables advertisers to purchase digital advertising inventory across various channels. The company's relationship with major advertising agencies like Publicis is important for its business operations.