Pixelworks, Inc. (NASDAQ: PXLW) announced a partnership with China Film CINITY Co., Ltd. to integrate TrueCut Motion grading technology into CINITY's premium large format theaters. The collaboration aims to screen TrueCut Motion-enhanced versions of tent pole movies across CINITY's auditoriums.

The partnership combines Pixelworks' TrueCut Motion technology with CINITY's theater infrastructure, which includes high-brightness laser projection and advanced LED cinema screens. CINITY operates theaters across China and has expanded internationally with installations in Europe.

"We are pleased to partner with Pixelworks to bring TrueCut Motion to our growing portfolio of theaters in China and beyond," stated Demond Bian, General Manager at China Film CINITY Co., Ltd.

Sevan Brown, Pixelworks EVP Business Development, noted the collaboration builds upon previous work between the companies. "CINITY's endorsement further highlights their focus on high-end film formats and supports the broadening of their global footprint with superior motion-enhanced cinematic experiences," Brown said.

Newly released titles in TrueCut Motion format are expected to begin screening at CINITY premium large format theaters in the second half of 2026, according to the press release.

TrueCut Motion is described as a video platform that allows filmmakers to adjust motion characteristics shot by shot during post-production while maintaining cinematic qualities. The technology is designed to deliver consistent viewing experiences across theaters, televisions, and mobile devices in both 3D and 2D formats.

CINITY launched in 2019 with a system combining 4K resolution, 3D capabilities, high brightness, high frame rate, high dynamic range, wide color gamut, and immersive sound technology.