Investing.com - Baird cut its 2026 RV industry shipment and retail outlook to 310,000 units, down 11% from prior levels, following weaker-than-expected consumer demand in April and feedback from industry executives.

The firm's analysis shows the RV industry seasonally adjusted annual rate settled near 301,000 units in April, with a three-month trend near 290,000 units. Baird hosted executives from Camping World, Patrick Industries, THOR Industries, and Winnebago at the Baird Global Consumer, Technology & Services Conference last week.

Executives indicated soft retail trends, particularly among payment-sensitive consumers. The firm noted increased pressure on the supply chain to share the burden as profit pools shrink.

RV manufacturers continue to manage shipments prudently amid the softer retail environment. April dealer inventory turns remained consistent with previous levels.

Baird's revised 310,000-unit industry shipment forecast for 2026 sits slightly below assumptions in its models for LCI Industries, Patrick Industries, and Winnebago. The firm plans to release May dealer survey results in the second week of June.