PAR Technology Corporation (NYSE: PAR) reported results from Smoothie King's implementation of its PAR Games platform, showing increased customer engagement and revenue in the first three months of deployment.

The gamification feature, integrated into Smoothie King's Healthy Rewards loyalty program, generated over 2 million game plays and increased loyalty signups by more than 40% since launch. The platform uses interactive experiences like "spin-to-win" games that adapt based on real-time customer behavior and purchase patterns.

"Gamification is most effective when it responds to real customer behavior," said Savneet Singh, CEO of PAR Technology. "By using real-time, data-driven intelligence to tailor each interaction, Smoothie King is increasing participation and driving measurable outcomes without adding operational complexity."

The program engaged a significant number of unique customers and achieved notable reactivation of previously inactive loyalty members. Customers who participated in PAR Games showed increased average spending compared to those who did not engage with the platform.

"PAR Games has helped us take loyalty beyond earn-and-burn rewards and create more engaging experiences that motivate guests to return," said Jyoti Lynch, CIO at Smoothie King. "In just a few months, we've seen clear impact on participation, reactivation, and spend."

Smoothie King operates more than 1,200 locations nationwide and launched PAR Punchh across its system in 2024. The Dallas-based smoothie franchise was founded in 1973 and has been recognized in various industry rankings including Entrepreneur Magazine's Franchise 500.

PAR Games operates as part of PAR Technology's unified commerce platform, which combines point-of-sale, digital ordering, loyalty, payments, and back-office systems. The information is based on a press release from PAR Technology.