Leggett & Platt Incorporated (NYSE: LEG) announced that its automotive division has launched a new brand identity called Leggett Dynamics, accompanied by the tagline "eMotion & Comfort for everyone, everywhere, every day."

The rebranding represents what the company describes as a strategic shift to accelerate innovation and growth in comfort and motion systems for automotive and adjacent markets. Marinela Cirstea, who became president of the division in October 2025, leads the newly branded unit.

Leggett Dynamics operates 28 locations across 12 countries and employs more than 6,200 people, with key facilities in Detroit, Nuremberg, and Shanghai. The division serves more than 140 customers worldwide.

The company has restructured its offerings into four platforms: Comfort Systems Platform covering massage, lumbar, bolster and suspension components; Motion Systems Platform including motors, actuators and cables; Software & Integration Platform for hardware and software integration; and Innovation Services providing engineering co-development and ergonomics studies.

"By combining ergonomics expertise, software vertical integration and a resilient local-for-local footprint, we help our customers move faster and bring intelligent comfort and motion solutions to market at scale," Cirstea said in the press release.

The division will showcase its rebranding and products at the Automotive Engineering Expo in Nagoya, Japan from June 17-19 and the Automotive Interiors Expo Europe in Stuttgart, Germany from June 23-25.

Leggett & Platt manufactures residential, industrial and furniture products and has operated for more than 140 years.